Transform from the inside out:
Through high alignement and low attachment

Hi, I’m Anna Fuhrmann, and I’m here to help you transform your life—deeply and authentically.

For as long as I can remember, I’ve been fascinated by the complexities of the human mind and the potential for growth and change. This curiosity led me to study cognitive and affective psychology, and over the past decade, I’ve cultivated a mindfulness practice that helps me stay grounded and present in life’s ever-changing landscape.

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With a B.Sc. in Psychology from the University of Fribourg (2009) and a Master’s in Psychology from the University of Geneva (2015), I’ve spent years learning the science behind behavior, emotions, and decision-making. But it’s my real-life experience that has taught me the most: from navigating a career shift, to embracing multiculturalism, to balancing family life, living with neurodivergence, and building a business and an abundant life with children,  I’ve lived the transformation I now guide others through.

After moving to Zug almost 10 years ago, I co-founded a hedge fund with my husband and earned my Practitioner Diploma in Executive Coaching from the AoEC in London. I’m proud to be certified by the International Coaching Federation (ICF), which means I’m held to the highest standards of excellence in the coaching profession. This blend of scientific expertise and lived experience gives me a unique perspective on the challenges people face and the profound changes they’re capable of making.

I understand the struggle of living between different cultures, the challenge of pursuing a meaningful career while maintaining balance at home, and the deep transformation that comes from within. I’ve walked the path of self-discovery, and now, I’m here to help you walk yours.

Whether you’re facing a career crossroads, feeling disconnected from your purpose, or simply craving a deeper sense of fulfillment, I’m here to offer you the tools, strategies, and insights to create lasting change. Together, we’ll explore your inner world and empower you to break free from limiting patterns, unlock your potential, and embrace the life you truly deserve.

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In my coaching, I combine science-backed methods with deep empathy, guiding you on a transformative journey that starts within and radiates out into every part of your life.

I currently live in Oberägeri with my husband and two children, and I’m inspired daily by the beautiful and challenging dance of life. Let’s make this your most transformative chapter yet.